Advertising agency appointment : approaches taken by South African advertisers

dc.contributor.author	Jansen van Rensburg, Mari
dc.contributor.author	Venter, Peet
dc.contributor.author	Strydom, J.
dc.date.accessioned	2011-02-14T14:02:16Z
dc.date.available	2011-02-14T14:02:16Z
dc.date.issued	2010
dc.identifier.citation	Jansen van Rensburg, M., Venter, P. & Strydom, J. 2010. Advertising agency appointment : approaches taken by South African advertisers, South African Business Review, vol. 14, no. 4, pp. 1-26.	en
dc.identifier.issn	1561-896X
dc.identifier.uri	http://hdl.handle.net/10500/4023
dc.format.extent	1 online resource (26 pages)	en
dc.language.iso	en	en
dc.subject	Advertising agencies	en
dc.subject	Advertisers	en
dc.subject	Switching barriers	en
dc.subject	Selection criteria	en
dc.subject	Acquisition	en
dc.subject	Buying centres	en
dc.subject	Buying decision approaches	en
dc.subject.ddc	659.10968
dc.subject.lcsh	Advertising agencies -- South Africa	en
dc.subject.lcsh	Advertising agencies -- South Africa -- Decision making	en
dc.subject.lcsh	Advertisers -- South Africa -- Decision making	en
dc.title	Advertising agency appointment : approaches taken by South African advertisers	en
dc.type	Article	en