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International Retail and Marketing Review, Volume 3, Issue 1
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Browsing International Retail and Marketing Review, Volume 3, Issue 1 by Issue Date

Browsing International Retail and Marketing Review, Volume 3, Issue 1 by Issue Date

Now showing items 1-4 of 4

Emerging trends in retail pricing practice : implications for research

Levy, Michael; Grewal, Dhruv; Kopalle, Praveen; Hess, James (International Retail and Marketing Review, 2007)

This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...
Information privacy issues : implications for direct marketing

Jordaan, Yolanda (International Retail and Marketing Review, 2007)

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...
Loyalty in wine retailing : a multi-dimensional model

Rundle-Thiele, Sharyn (International Retail and Marketing Review, 2007)

This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest; Enslin, Carla (International Retail and Marketing Review, 2007)

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...

Browsing International Retail and Marketing Review, Volume 3, Issue 1 by Issue Date

Browsing International Retail and Marketing Review, Volume 3, Issue 1 by Issue Date

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