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Recent submissions

Department of Marketing and Retail Management: Recent submissions

Now showing items 21-40 of 44

Perception of middle management concerning leadership issues of manufacturing SMEs in South Africa

Van Scheers, Martha Louisa; Van Tonder E (Ext) (2012)
Which management level decides to outsource the distribution function?

Van Scheers, Martha Louisa; Cant, Michael (2012)
Uncovering Antecedents of Client Retention in the South African Advertising Industry

Jansen van Rensburg, Mari (2012-10-26)
Challenges faced by universities in mass education: What type of technology will suffice for the ODL student?

Cant, Michael; Bothma, Cornelius, H. (3rd International Conference of Teaching and Learning, 2011)

The University of South Africa (Unisa) is one of the world‟s largest „mega universities‟ with a population of more than 250,000 students. The Department of Marketing and Retail Management (DMRM) is one of six academic ...
The correlation between educator turnover and the promotion of efficient management in public schools in Soweto South Africa

Van Scheers, Martha Louisa; Wiid, Jan (African Journal of Business Management, 2011-06)

Over three decades, the conditions under which teachers work have always been short of lending themselves to high quality education. Most of the present teachers in the townships do not have high quality education because ...
Customer service born and bread inside a business: An analysis of the use of corporate culture as a power in customer service

Botha, Johan, A.R. (International Research Symposium in Service Management, 2010)

Many different factors are effecting or influencing service quality. We all know what bad service entails and how it makes a customer feel and can imagine the consequences that it can have on the business when, for example, ...
The implications of corporate rebranding in the South African mobile cellular telecommunications service industry: Challenges and opportunities

Mosupyoe, Sebilaro S.L.N. (1st International Conference on Accounting, Business and Economics, 2011)

Corporate rebranding is a strategic decision undertaken for various reasons, and some of the corporates rebrand several times. In an attempt to keep abreast of customer demands, service providers rethink their ...
The learning-technology conundrum: Lecturers’ perspectives

Cant, Michael; Bothma, Cornelius, H. (Progressio, 2010)

A challenge faced by the Chair of the Department of Marketing and Retail Management, an academic department within the University of South Africa, is to adopt and manage appropriate learning technologies to support the ...
Adopting learning technologies: from belief to practice

Bothma, Cornelius H.; Cant, Michael (Educational Studies, 2011-10)

A challenge faced by most heads of academic departments around the world is to manage the adoption and use of appropriate learning technologies in order to support the department’s learning offerings to students. Earlier ...
Incorporating Customer Service Expectations In The Restaurant Industry: The Guide To Survival

Cant, Michael; Erdis, Cindy (The Journal of Applied Business Research, 2012-09)

With the remarkable growth and economic contributions of the services industry, companies are finding that they need to focus on service to keep up with rising customer expectations and to compete effectively. Thus excellent ...
Surviving the business life cycle: A Theoretical framework for independent financial advisers

van Tonder, E; Van Scheers, Martha Louisa (Journal of Contemporary Management, 2011)

Independent financial advisers play a vital role in assisting clients to meet their financial goals. However, it appears that additional guidance is needed for these advisers to survive in their complex business environment, ...
Applying Learning Technologies In An Open Learning Context

Cant, Michael; Bothma, Cornelius, H. (International Business & Economics Research Journal, 2011-12)

The use of learning technologies are becoming more and more important in education. Not only is it essential that educational institutions look at new ways of learning and teaching, but they also need to adapt to the ...
SMEs’ marketing skills challenges in South Africa

Van Scheers, Martha Louisa (African Journal of Business Management, 2011-07)

SMEs comprise over 90% of African business operations and contribute to over 50% of African employment and GDP. SMEs sector has shown positive signs in South Africa, Mauritius and North Africa. In South Africa, SMEs ...
Information privacy issues : implications for direct marketing

Jordaan, Yolanda (International Retail and Marketing Review, 2007)

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...
Loyalty in wine retailing : a multi-dimensional model

Rundle-Thiele, Sharyn (International Retail and Marketing Review, 2007)

This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest; Enslin, Carla (International Retail and Marketing Review, 2007)

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...
Emerging trends in retail pricing practice : implications for research

Levy, Michael; Grewal, Dhruv; Kopalle, Praveen; Hess, James (International Retail and Marketing Review, 2007)

This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...
A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. (International Retail and Marketing Review, 2009-05)

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within ...
Evaluating the usability of an academic marketing department's website from a marketing student's perspective

Du Toit, Michael; Bothma, Cornelius, H. (International Retail and Marekting Review, 2009-05)

Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...
A discussion of the influence of employee satisfaction on customer service levels

Cant, Michael; Van Scheers, Martha Louisa (International Retail and Marketing Review, 2008)

The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer ...

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Department of Marketing and Retail Management: Recent submissions

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