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Browsing Department of Marketing and Retail Management by Title

Browsing Department of Marketing and Retail Management by Title

Now showing items 1-20 of 46

Adopting learning technologies: from belief to practice

Bothma, Cornelius H.; Cant, Michael (Educational Studies, 2011-10)

A challenge faced by most heads of academic departments around the world is to manage the adoption and use of appropriate learning technologies in order to support the department’s learning offerings to students. Earlier ...
Alignment of supply chain strategies and practices of locally made vehicles in South Africa.

Ambe, Intaher Marcus (The Clute Institute, 2014-05)

This paper sought to investigate the alignment between supply chain strategies and practices of local manufacturers of locally made light vehicles in South Africa. The research design employed was a combination of exploratory ...
Applying Learning Technologies In An Open Learning Context

Cant, Michael; Bothma, Cornelius, H. (International Business & Economics Research Journal, 2011-12)

The use of learning technologies are becoming more and more important in education. Not only is it essential that educational institutions look at new ways of learning and teaching, but they also need to adapt to the ...
An assessment of brand differentiation as a viable strategy in the commoditised Western Cape fresh milk market

Serman, Joel (2019-12)

Companies in commoditised marketplaces such as the fresh milk market in the Western Cape are seeking ways to improve sales and increase their market shares relative to the competition. This study explored differentiation ...
Challenges faced by SME's in South Africa: are marketing skills needed?

Cant, Michael (2012)

In South Africa the SME sector has been placed on the governments priority list for economic assistance and job creation. The government expects 500 000 jobs to be created every year for the next 10 years - the bulk which ...
Challenges faced by universities in mass education: What type of technology will suffice for the ODL student?

Cant, Michael; Bothma, Cornelius, H. (3rd International Conference of Teaching and Learning, 2011)

The University of South Africa (Unisa) is one of the world‟s largest „mega universities‟ with a population of more than 250,000 students. The Department of Marketing and Retail Management (DMRM) is one of six academic ...
A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. (International Retail and Marketing Review, 2009-05)

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within ...
Consumer attitudes towards the Ghanaian African print textile industry

Nikoi, David Ashaley (2022-01)

The Ghanaian textile industry is faced with a drifting consumer attitude in favour of Asian and European African print textile brands. The actual state and reasons of the Ghanaian African print textile consumers’ attitudes ...
Consumer behavior of emerging market consumers in online shopping environment

Makhitha , khathutshelo Mercy (2022-02-03)
Consumers' expenditure patterns and shopping preferences in underdeveloped urban areas: the critical case of Tshwane

Cant, Michael; Sephapo, Catherine Mpolokeng (2012)

This paper investigates the household expenditure patterns and shopping preferences of consumers residing in underdeveloped blackurban areas in the Tshwane area. Black households are already by far the largest group in the ...
The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China

Jun, Zhan; Deschoolmeester, Dirk (International Retail and Marketing Review, 2008)

China’s recent economic success is remarkable. However, this comparative research – conducted at a firm level – presents empirical evidence showing that the entrepreneurship contextual conditions in China are still not ...
The correlation between cherry picking female consumers and product and price knowledge when buying groceries in Tshwane South Africa

Wiid, Jan; Cant, Michael; Van Scheers, Martha Louisa (2012)
The correlation between educator turnover and the promotion of efficient management in public schools in Soweto South Africa

Van Scheers, Martha Louisa; Wiid, Jan (African Journal of Business Management, 2011-06)

Over three decades, the conditions under which teachers work have always been short of lending themselves to high quality education. Most of the present teachers in the townships do not have high quality education because ...
Customer service born and bread inside a business: An analysis of the use of corporate culture as a power in customer service

Botha, Johan, A.R. (International Research Symposium in Service Management, 2010)

Many different factors are effecting or influencing service quality. We all know what bad service entails and how it makes a customer feel and can imagine the consequences that it can have on the business when, for example, ...
Determining which management level makes decisions when outsourcing the distribution function

Van Scheers, Martha Louisa; Muller J (Ext) (2012)
Developing a conceptual integrated online visual merchandising framework for apparel e-tailers: a South African consumers' perspective

Wessels, Elsa Corinne (2019-11)

The purpose of this study was to develop a conceptual integrated online visual merchandising framework containing online visual merchandising themes that South African apparel e-tailers could use when developing an effective ...
Developing a procurement framework for the South African clothing industry

Matsoma, Ntombizodwa Jolinah (2024-04)

The purpose of the study is to develop a procurement framework for the South African clothing industry. Procurement practice in the South African clothing industry faced a significant setback when retail buyers opted to ...
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest; Enslin, Carla (International Retail and Marketing Review, 2007)

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...
A discussion of the geographical influences on cherry picking

Cant, Michael (International Retail and Marketing Review, 2008)

Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do ...
A discussion of the influence of employee satisfaction on customer service levels

Cant, Michael; Van Scheers, Martha Louisa (International Retail and Marketing Review, 2008)

The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer ...

Browsing Department of Marketing and Retail Management by Title

Browsing Department of Marketing and Retail Management by Title

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