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Showing 2 out of a total of 12 results for community: Department of Marketing and Retail Management.
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Finding sources of brand value : developing a stakeholder model of brand equity
Jones, Richard
(
International Retail and Marketing Review
,
2008
)
A comparitive study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, E.J.
;
Myburg, T.
;
Hern, L.
(
International Retail and Marketing Review
,
2009-05
)
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Author
Bothma, Cornelius H. (2)
Cant, Michael (2)
Constantinides, Efthymios (1)
Deschoolmeester, Dirk (1)
Du Toit, Michael (1)
Enslin, Carla (1)
Grewal, Dhruv (1)
Gómez-Borja, Miguel Angel (1)
Hern, L. (1)
Hess, James (1)
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Subject
Brand equity (2)
Academic department (1)
Alternative brand contact (1)
Behaviour (1)
Brand awareness (1)
Brand contact (1)
Brand image (1)
Brand loyalty (1)
Brand value (1)
Cherry picking (1)
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2008 (5)
2007 (4)
2009 (3)
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