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Browsing Department of Marketing and Retail Management by Subject "Branding (Marketing) -- South Africa -- Western Cape"

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An assessment of brand differentiation as a viable strategy in the commoditised Western Cape fresh milk market

Serman, Joel (2019-12)

Companies in commoditised marketplaces such as the fresh milk market in the Western Cape are seeking ways to improve sales and increase their market shares relative to the competition. This study explored differentiation ...

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