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Browsing Department of Marketing and Retail Management by Author "Wessels, Elsa Corinne"

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Developing a conceptual integrated online visual merchandising framework for apparel e-tailers: a South African consumers' perspective

Wessels, Elsa Corinne (2019-11)

The purpose of this study was to develop a conceptual integrated online visual merchandising framework containing online visual merchandising themes that South African apparel e-tailers could use when developing an effective ...

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