dc.contributor.author | Nel, Jessica Jane | |
dc.date.accessioned | 2021-07-09T10:38:38Z | |
dc.date.available | 2021-07-09T10:38:38Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://hdl.handle.net/10500/27643 | |
dc.language.iso | en | en |
dc.subject | International business | en |
dc.subject | Global business | en |
dc.subject | International marketing | en |
dc.subject | 4Cs | en |
dc.subject | 4Ps | en |
dc.title | The evolving marketing mix: From 4Ps to 4Cs | en |
dc.type | Image | en |
dc.description.department | Business Management | en |