• Introducing myModules to students 

  Nel, Jessica Jane (2022)

  This video takes students through some of the basic functions of the new myModules virtual learning environment. It also includes examples of assessments using a real module int he department of Business Management at Unisa.
• Non-equity modes of international business 

  Jessica, Nel (2021-09-11)

  This video reviews the challenges that small and medium enterprises face when launching into international markets. It also examines the various options SMEs have to extend their business model in a profitable way to new ...
• Types of market segmentation 

  Nel, Jessica Jane (2021)
• VRIO for global marketing and supply chain management 

  Nel, Jessica Jane (2021)

  An example of how either the marketing or the supply chain function of an MNE may contribute resources that are valuable, rare, inimitable, and organisable.
• Promotion or communication 

  Nel, Jessica Jane (2021)
• Product or customer value 

  Nel, Jessica Jane (2021)
• Price or customer cost 

  Nel, Jessica Jane (2021)
• Place or convenience to buy 

  Nel, Jessica Jane (2021)
• The evolving marketing mix: From 4Ps to 4Cs 

  Nel, Jessica Jane (2021)
• Introduction to international marketing 

  Nel, Jessica Jane (2021)
• AAA in the global supply chain 

  Nel, Jessica Jane (2021)

  How does the MNE make a strong global supply chain? They can use what is called the “Triple A Supply Chain” by ensuring that the elements of agility, adaptability and alignment are built in.
• Expatriate training 

  Nel, Jessica Jane (2021)

  Audio, figure and transcription. The most common staffing strategy to fill international positions is an expatriate assignment. A long assignment can mean a significant investment for the MNE - assessing an expatriate’s ...
• Phases of expatriate adjustment 

  Nel, Jessica Jane (2021)

  Overview of the four phases of adjustment that expatriates on an international assignment go through: elation/honeymoon, resistance, adaptation and biculturalism.
• VRIO for HR 

  Nel, Jessica Jane (2021)
• Non-traditional assignments 

  Nel, Jessica Jane (2021)
• Expatriate stress 

  Nel, Jessica Jane (2021)
• Categories of expatriate success 

  Nel, Jessica Jane (2021)
• Examples of ethnocentric, polycentric and geocentric organisations 

  Nel, Jessica Jane (2021)
• Advantages and disadvantages of home-country, host-country and third-country national management teams 

  Nel, Jessica Jane (2021)
• Managerial mentality 

  Nel, Jessica Jane (2021)

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