This discussion class for the module MNB3702 (Global Business Management IB) starts with a discussion of how the MNE may better understand diverse international consumers and the ways in which it can deploy the marketing ...
This is a collection of PowerPoint slides created and presented by Ms Jessica Nel in the Department of Business Management for the module MNB3702 (Global Business Management IB). The module draws from the prescribed book: ...
This discussion class for the module MNB3702 (Global Business Management IB) focuses on managing the human resources of the MNE. The prescribed book for the class is International Business by Peng and Meyer (2019).
How does the MNE make a strong global supply chain? They can use what is called the “Triple A Supply Chain” by ensuring that the elements of agility, adaptability and alignment are built in.
Audio, figure and transcription. The most common staffing strategy to fill international positions is an expatriate assignment. A long assignment can mean a significant investment for the MNE - assessing an expatriate’s ...
Overview of the four phases of adjustment that expatriates on an international assignment go through: elation/honeymoon, resistance, adaptation and biculturalism.
An example of how either the marketing or the supply chain function of an MNE may contribute resources that are valuable, rare, inimitable, and organisable.