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This is a collection of PowerPoint slides created and presented by Ms Jessica Nel in the Department of Business Management for the module MNB3702 (Global Business Management IB). The module draws from the prescribed book: International Business by Peng and Meyer (2019). However, many OERs, Videos and Open Access articles are used throughout the Lessons discussed and are accessible through the links in these slides. Topics covered include SMMEs starting out on the international stage, non-equity and equity modes of entry, strategies for foreign entry, organisational strategies and structures, competing on the global stage, and operating globally. |
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