Competitive intelligence in Morocco

Abstract

The business environment is highly complex in Morocco, and the purpose of this article is to examine the current situation with regard to competitive intelligence (CI) activities in Morocco. Morocco lacks competitiveness, as much of its industrial base has long been focused on import substitution, rather than on competitive exports. This study is mainly exploratory in nature. A questionnaire survey methodology was used where a questionnaire was administered to CI experts in organisations to determine the current state of CI in Morocco. [ABSTRACT FROM AUTHOR] Copyright of African Journal of Library, Archives & Information Science is the property of African Journal of Library, Archives & Information Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)