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International Retail and Marketing Review, Volume 1, Issue 1
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International Retail and Marketing Review, Volume 2, Issue 1
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International Retail and Marketing Review, Volume 3, Issue 1
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International Retail and Marketing Review, Volume 4, Issue 1
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International Retail and Marketing Review, Volume 4, Issue 2
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International Retail and Marketing Review, Volume 5, Issue 1
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International Retail and Marketing Review, Volume 6, Issue 1
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A comparitive study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, E.J.
;
Myburg, T.
;
Hern, L.
(
International Retail and Marketing Review
,
2009-05
)
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Author
Cant, Michael (2)
Bothma, Cornelius H. (1)
Constantinides, Efthymios (1)
Deschoolmeester, Dirk (1)
Du Toit, Michael (1)
Enslin, Carla (1)
Grewal, Dhruv (1)
Gómez-Borja, Miguel Angel (1)
Hern, L. (1)
Hess, James (1)
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Subject
Brand equity (2)
Academic department (1)
Alternative brand contact (1)
Behaviour (1)
Brand awareness (1)
Brand contact (1)
Brand image (1)
Brand loyalty (1)
Brand value (1)
Cherry picking (1)
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2007 (4)
2008 (4)
2009 (3)
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Yes (11)