International Retail and Marketing Review, Volume 5, Issue 1

Recent Submissions

A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. (International Retail and Marketing Review, 2009-05)
Evaluating the usability of an academic marketing department's website from a marketing student's perspective

Du Toit, Michael; Bothma, Cornelius (International Retail and Marekting Review, 2009-05)
Effects of web experience factors on virtual retail purchase preferences

Lorenzo, Carlota; Constantinides, Efthymios; Gómez-Borja, Miguel Angel (International Retail and Marketing Review, 2009-05)