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Browsing International Retail and Marketing Review by Issue Date

Browsing International Retail and Marketing Review by Issue Date

Now showing items 1-11 of 11

Emerging trends in retail pricing practice : implications for research

Levy, Michael; Grewal, Dhruv; Kopalle, Praveen; Hess, James (International Retail and Marketing Review, 2007)

This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...
Information privacy issues : implications for direct marketing

Jordaan, Yolanda (International Retail and Marketing Review, 2007)

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...
Loyalty in wine retailing : a multi-dimensional model

Rundle-Thiele, Sharyn (International Retail and Marketing Review, 2007)

This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest; Enslin, Carla (International Retail and Marketing Review, 2007)

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...
The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China

Jun, Zhan; Deschoolmeester, Dirk (International Retail and Marketing Review, 2008)

China’s recent economic success is remarkable. However, this comparative research – conducted at a firm level – presents empirical evidence showing that the entrepreneurship contextual conditions in China are still not ...
A discussion of the influence of employee satisfaction on customer service levels

Cant, Michael; Van Scheers, Martha Louisa (International Retail and Marketing Review, 2008)

The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer ...
A discussion of the geographical influences on cherry picking

Cant, Michael (International Retail and Marketing Review, 2008)

Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do ...
Finding sources of brand value : developing a stakeholder model of brand equity

Jones, Richard (International Retail and Marketing Review, 2008)

This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess ...
Evaluating the usability of an academic marketing department's website from a marketing student's perspective

Du Toit, Michael; Bothma, Cornelius, H. (International Retail and Marekting Review, 2009-05)

Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...
Effects of web experience factors on virtual retail purchase preferences

Lorenzo, Carlota; Constantinides, Efthymios; Gómez-Borja, Miguel Angel (International Retail and Marketing Review, 2009-05)

This article examines the effects of different elements of the Web Experience (WE) on the buying behaviour of virtual consumers, specifically on the choice of the online retail vendor. The purpose of the study is to ...
A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. (International Retail and Marketing Review, 2009-05)

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within ...

Browsing International Retail and Marketing Review by Issue Date

Browsing International Retail and Marketing Review by Issue Date

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