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Browsing Research Articles (Communication Science) by Issue Date

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Browsing Research Articles (Communication Science) by Issue Date

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  • Bornman, Elirea; Schoonraad, Norlé (Unisa Press, 2001)
    Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves ...
  • Du Plessis, Charmaine (Routledge, 2001)
    This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...
  • Du Plessis, Charmaine (Unisa Press, 2002)
    This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...
  • Fourie, Pieter J. (Unisa Press, 2003)
    In this article it is argued that should the South African public service broadcaster, the South African Broadcasting Corporation (SABC), be expected to play a development and nation-building role in the South African ...
  • Bornman, Elirea (Unisa Press, 2003)
    This article explores the intricate interrelationships between discourses on and struggles of identity and the multiple processes associated with increasing globalisation in the modern age. Globalisation is often exclusively ...
  • Fourie, Pieter J.; Banda, Fackson (Unisa Press, 2004)
    This article, which is based on a focused synthesis of a range of historical, political, policy, regulatory and other factors, proposes a normative policy model for community radio broadcasting in Zambia. It starts with ...
  • Bornman, Elirea (2004)
    The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    Emigration among Afrikaans-speaking whites today In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period has been characterised by an exodus of highly skilled ...
  • Fourie, Pieter J. (University of Wisconsin Press, 2005)
    Journalism trainers and educators (with the emphasis on education) should take the criticism against journalism seriously, including the deep-rooted mistrust of journalism, and use it as a point of departure in their ...
  • Fourie, Pieter J. (University of Johannesburg, 2005-07)
  • Bornman, Elirea (Elsevier, 2006)
    Since the advent of a new democratic dispensation in South Africa in 1994, the metaphor of the ‘‘Rainbow Nation’’, first coined by Nobel peace laureate Archbishop Desmond Tutu, has become the symbol of peace and ...
  • Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)
    This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
  • Madikiza, Lucky; Bornman, Elirea (Unisa Press, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Bornman, Elirea (2010)
    Theorists acknowledge the possibility of multiple group identification where groups are imbedded in hierarchical structures that can change as the environment changes. This article investigates national, subnational, and ...
  • Du Plessis, Charmaine (Univiersity of Johannesburg, 2010-07)
    Social media (user-generated content) create many innovative opportunities for those organisations that realise that electronic word of mouth (eWOM) can be powerful in an online environment. eWOM is now considered to ...
  • Fourie, Pieter J. (University of Johannesburg, 2010-12)
    The purpose of this article is to motivate a new model for South African public service broadcasting, namely, distributed public service broadcasting. The motivation is done against the background of a description of the ...

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