The many faces of globalisation

Abstract

Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves in different forms in various domains such as the economic, social, cultural and political domains. Furthermore, in all these domains globalisation is not only characterised by universalisation, homogenisation and uniformity, but also by localsiation, heterogeneity and an emphasis on uniqueness. These many faces of globalisation are discussed in this article.