UnisaIR Repository

Research Outputs (Communication Science)

Research Outputs (Communication Science)

 

Recent Submissions

  • Le Roux, C; Du Plessis, Charmaine (Southern Africa Business Review, 2014-12)
    Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. ...
  • Du Plessis, Charmaine (IADIS Press, 2014-07-21)
    In this paper, the social media branding communication of one of the world's leading brands on a popular social networking site is explored by applying an existing framework for social media message strategies. Although ...
  • Du Plessis, Charmaine (University of Johannesburg, 2013-07)
    This article explores the use of digital rhetoric in a social network environment with a view to obtaining greater insight into how traditional rhetoric may be applied. In this article, digital rhetoric refers to persuasive ...
  • Du Plessis, Charmaine (Unisa Press, 2002)
    This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...
  • Du Plessis, Charmaine (Routledge, 2001)
    This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...
  • Du Plessis, Charmaine (SciTePress, 2010)
    This paper explores the various ways in which mobile marketing communications are available to the youth on a very popular South African mobile social network site known as MXit. The popularity of cellular phones has ...
  • Du Plessis, Charmaine (Unisa Press, 2011-12)
    This article uses corpus linguistics (CL) to computationally quantify and qualitatively explain how meaning is represented vis-à-vis core values in the text of the 2009 annual reports of the South African banking sector. Core ...
  • Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)
    This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
  • Pritchard, Maritha; du Plessis, Charmaine (University of Johannesburg, 2010-12)
    This study is a qualitative analysis of citizen journalists’ blog posts relating to the Gautrain Project in South Africa, with a main focus on the Gautrain’s readiness to commence operations on 8 June 2010 for the 2010 ...
  • Du Plessis, Charmaine (Univiersity of Johannesburg, 2010-07)
    Social media (user-generated content) create many innovative opportunities for those organisations that realise that electronic word of mouth (eWOM) can be powerful in an online environment. eWOM is now considered to ...
  • Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Madikiza, Lucky; Bornman, Elirea (Unisa Press, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Bornman, Elirea (2004)
    The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    Emigration among Afrikaans-speaking whites today In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period has been characterised by an exodus of highly skilled ...
  • Bornman, Elirea; Schoonraad, Norlé (Unisa Press, 2001)
    Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves ...
  • Bornman, Elirea (Unisa Press, 2003)
    This article explores the intricate interrelationships between discourses on and struggles of identity and the multiple processes associated with increasing globalisation in the modern age. Globalisation is often exclusively ...
  • Bornman, Elirea (2010)
    Theorists acknowledge the possibility of multiple group identification where groups are imbedded in hierarchical structures that can change as the environment changes. This article investigates national, subnational, and ...

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