Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services

dc.contributor.advisor	Duweke, Lorrayne
dc.contributor.author	Ramjawan, Shamila
dc.date.accessioned	2011-06-29T10:19:30Z
dc.date.available	2011-06-29T10:19:30Z
dc.date.issued	2011-06-29
dc.identifier.uri	http://hdl.handle.net/10500/4456
dc.description.abstract	This study covers some of the issues relating to marketing strategies and tools that can be used to attract non-users of LIS and the associated products. The reason for this study arose from the fact that the information services staff of The Council for Scientific and Industrial Research (CSIR), one of the largest research organisations in Africa, had become aware that the names of some senior researchers had not, during the past year appeared on the service usage statistics.	en
dc.format.extent	1 online resource (xi, 135 leaves) : illustrations (some color)	en
dc.language.iso	en	en
dc.relation.ispartofseries	MBA Research Reports;2011
dc.subject	Library and information services (LIS)	en
dc.subject	Marketing	en
dc.subject.ddc	021.7
dc.subject.lcsh	Libraries -- Marketing	en
dc.subject.lcsh	Branding (Marketing ) -- Libraries	en
dc.subject.lcsh	Advertising -- Libraries	en
dc.subject.lcsh	Libraries -- Public relations	en
dc.title	Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services	en
dc.type	Research Report	en
dc.description.degree	M.B.A.	en

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