Competitive advantage through relationships in ABSA Private Bank

Browne, Richard

dc.contributor.advisor	Shipham, Sidney
dc.contributor.author	Browne, Richard
dc.date.accessioned	2011-06-28T11:12:50Z
dc.date.available	2011-06-28T11:12:50Z
dc.date.issued	2011-05-01
dc.identifier.uri	http://hdl.handle.net/10500/4448
dc.description.abstract	This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the population of which are private bankers and financial planners involved in the actual client facing engagements. Through a questionnaire sampling 40 client facing staff, responses were gathered followed by deeper investigation into the objectives through interviews of both the direct reporting lines in each of the suites in the province, including the provincial executive.	en
dc.format.extent	1 online resource (x, 81 leaves) : illustrations (chiefly color), color graphs	en
dc.language.iso	en	en
dc.relation.ispartofseries	MBA Research Report;2011
dc.subject	Banking industry	en
dc.subject	Private banking	en
dc.subject	Relationship banking	en
dc.subject.ddc	332.10688
dc.subject.lcsh	Relationship banking -- South Africa	en
dc.subject.lcsh	Private banks -- South Africa	en
dc.subject.lcsh	ABSA Bank	en
dc.title	Competitive advantage through relationships in ABSA Private Bank	en
dc.type	Research Report	en
dc.description.department	Graduate School of Business Leadership
dc.description.degree	M.B.A.