The relationship between media spend and business cycles

Desai-Gossel, Yolande Angeline

dc.contributor.advisor	Shipham, Sidney
dc.contributor.author	Desai-Gossel, Yolande Angeline
dc.date.accessioned	2011-02-02T13:02:53Z
dc.date.available	2011-02-02T13:02:53Z
dc.date.issued	2010-05
dc.identifier.uri	http://hdl.handle.net/10500/3990
dc.description.abstract	The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained during the up-phases of the business cycle, but tends to level off during the down-phases.	en
dc.format.extent	1 online resource (95 leaves) : illustrations (some color), graphs (chiefly color)	en
dc.language.iso	en	en
dc.relation.ispartofseries	MBA Research Report; 2010
dc.subject	Media spend	en
dc.subject	Business cycles	en
dc.subject	Media managers	en
dc.subject.ddc	659.10681
dc.subject.lcsh	Business cycles -- South Africa	en
dc.subject.lcsh	Advertising -- South Africa -- Finance	en
dc.title	The relationship between media spend and business cycles	en
dc.type	Research Report	en
dc.description.department	Graduate School of Business Leadership	en
dc.description.degree	M.B.A.