Metrics and success indicators of an international commodity marketing office

Abstract

This study defines the need and practicality of measuring and determining the metrics and success indicators for an international commodity marketing office for a bulk material resource mining corporation and more particularly for the recently established international marketing office of the specific corporate. The methodology of the study offers the industry a comprehensive investigative process to prove the viability of various quantifiable and qualifiable metrics and success indicators as well as value proposition potentials for an international commodity marketing office were found. The expected and high priority functions of the international marketing office were Customer relationship management and Competitive & Market intelligence The measurement criteria are collated within 4 main groupings namely General, Products, Markets and Financial. The specificity of the monitoring points and the fact that they are derived from non-financial and non marketing bases proves that their determination and measurement is viable and will further increase the potential value added by a coal commodity marketing office. Based on similarities between coal commodity market drivers and drawing this relation back through the generality of the bulk commodity marketing concepts and processes, the same benefits and or metrics may also be true for all commodities and their relevant marketing offices.