The alignment between the perceived quality of strategic management of senior management and employees in a Canola Oil manufacturing company

Abstract

In 2016, SOILL, a canola oil manufacturing company, aligned its strategy in the business through extensive communication and engagement. Due to the COVID19 pandemic, the organisation’s market has shifted from the hospitality industry to the retail market and the organisation had to rapidly adjust its operations. The purpose of this study was to investigate whether there is alignment between senior management and that of the rest of the organisation regarding the perceived quality of strategic management within the organisation. A descriptive approach was used by collecting quantitative data via a standard survey. In total 67 participants completed the survey, 12 senior managers and 55 other employees. A deductive approach was used to draw logical conclusions. Although the findings revealed that there is alignment between senior management and that of the rest of the organisation, it was suggested that alignment merits the full attention of senior managers, that lead with example, and should be a comprehensive continuous process, that includes change management methods, strategic communication and a performance measurement system. The research could help the organisation create a competitive advantage.