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Browsing International Retail and Marketing Review by Subject "Academic department"

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Evaluating the usability of an academic marketing department's website from a marketing student's perspective

Du Toit, Michael; Bothma, Cornelius, H. (International Retail and Marekting Review, 2009-05)

Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...

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