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Theses and Dissertations (Marketing and Retail Management

Theses and Dissertations (Marketing and Retail Management

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Redefining consumer decision making in a hyper-connected world : a South African context

Kallier, Safura Mohamed (2022-02)

This research aimed to determine the decision-making processes of the hyper-connected consumer in a world that is becoming increasingly hyper-connected, where consumers are ‘always on’ and connectivity is ubiquitous. The ...
The effects of digital and physical service quality on customer loyalty in the South African retail banking industry

Mvubu, Nomsa Barbara (2023-12-12)

The researcher aimed to determine the effects of digital and physical service quality on customer loyalty in the South African retail banking industry. To measure the effects of service quality for the physical channel, ...
Developing a procurement framework for the South African clothing industry

Matsoma, Ntombizodwa Jolinah (2024-04)

The purpose of the study is to develop a procurement framework for the South African clothing industry. Procurement practice in the South African clothing industry faced a significant setback when retail buyers opted to ...
Investigating the factors that influence South African consumers’ behavioural intention to continue using same-day delivery apps

Rabie, Claudette (2024-02-01)

Mobile shopping apps have gained popularity among consumers in the digital age. With the rise of the on-demand economy and increased use of mobile phones and apps, the demand for same-day delivery has increased substantially. ...
Consumer attitudes towards the Ghanaian African print textile industry

Nikoi, David Ashaley (2022-01)

The Ghanaian textile industry is faced with a drifting consumer attitude in favour of Asian and European African print textile brands. The actual state and reasons of the Ghanaian African print textile consumers’ attitudes ...
Developing a conceptual integrated online visual merchandising framework for apparel e-tailers: a South African consumers' perspective

Wessels, Elsa Corinne (2019-11)

The purpose of this study was to develop a conceptual integrated online visual merchandising framework containing online visual merchandising themes that South African apparel e-tailers could use when developing an effective ...
An assessment of brand differentiation as a viable strategy in the commoditised Western Cape fresh milk market

Serman, Joel (2019-12)

Companies in commoditised marketplaces such as the fresh milk market in the Western Cape are seeking ways to improve sales and increase their market shares relative to the competition. This study explored differentiation ...
The influence of human variables on consumers' shopping experience in FMCG retail stores in Ekurhuleni

Malope, Henry Shitisang (2019-03-01)

In today’s constantly changing, fast-moving consumer goods (FMCG) retail market environment, it is imperative that retailers should focus on creating a pleasant shopping experience to differentiate their stores in order ...
Exploring factors that influence South African tertiary students to participate in retail loyalty programmes

Le Roux, Zandri (2019-02)

The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves ...

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