Is South African Tourism (SAT) giving enough support for the establishment of a competitive adventure travel industry

Aucamp, Jean

dc.contributor.author	Aucamp, Jean
dc.date.accessioned	2009-05-27T09:49:11Z
dc.date.available	2009-05-27T09:49:11Z
dc.date.issued	2006-11-30
dc.identifier.uri	http://hdl.handle.net/10500/214
dc.description.abstract	The South African government has recognized tourism as a key development priority and an important contributor to the South African economy. Numerous global lifestyle and travel trends impact the nature of tourism, changing it from consisting of mass standardized travel options to more customized niche offerings. Globally adventure tourism has been recognized as one of the fastest growing niche travel market segments. Whilst South Africa has enormous potential for adventure tourism, it is fast becoming a highly competitive sector with many countries competing for a share. For the South African adventure travel product to grow and prosper, it needs the support of South African Tourism (SAT) to successfully market and promote it to the appropriate target market.	en
dc.format.extent	1 online resource (100 leaves) : illustrations, graphs (chiefly color)
dc.language.iso	en	en
dc.subject	Competitiveness	en
dc.subject	Adventure industry	en
dc.subject	Strategic partnerships	en
dc.subject	Branding	en
dc.subject.ddc	338.47910968
dc.subject.lcsh	South Africa. South African Tourism	en
dc.subject.lcsh	Adventure travel -- Economic aspects -- South Africa	en
dc.subject.lcsh	Tourism -- Economic aspects -- South Africa	en
dc.subject.lcsh	Hospitality industry -- South Africa -- Marketing	en
dc.title	Is South African Tourism (SAT) giving enough support for the establishment of a competitive adventure travel industry	en
dc.type	Research Report	en
dc.description.department	Graduate School for Business Leadership
dc.description.degree	M.B.L.