Research Outputs (Communication Science): Recent submissions

  • An exploration of digital rhetoric in a social network environment 
    Du Plessis, Charmaine (University of Johannesburg, 2013-07)
    This article explores the use of digital rhetoric in a social network environment with a view to obtaining greater insight into how traditional rhetoric may be applied. In this article, digital rhetoric refers to persuasive ...
  • The importance of IMC in dealing with negative, nongenerated publicity in the organisation 
    Du Plessis, Charmaine (Routledge, 2001)
    This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...
  • Mobile Marketing Communications to the Youth: An analysis of the MXit platform 
    Du Plessis, Charmaine (SciTePress, 2010)
    This paper explores the various ways in which mobile marketing communications are available to the youth on a very popular South African mobile social network site known as MXit. The popularity of cellular phones has ...
  • Marketing public relations (MPR): a critical perspective of current literature 
    Du Plessis, Charmaine (Unisa Press, 2002)
    This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...
  • A computational text analysis of the South African banking sector's representation of its core values: A corpus-driven approach 
    Du Plessis, Charmaine (Unisa Press, 2011-12)
    This article uses corpus linguistics (CL) to computationally quantify and qualitatively explain how meaning is represented vis-à-vis core values in the text of the 2009 annual reports of the South African banking sector. Core ...
  • A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective 
    Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)
    This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
  • An exploratory analysis of citizen journalists as editorial gatewatchers: a case study of Gautrain blog posts vis-à-vis completion for the 2010 FIFA Soccer World Cup 
    Pritchard, Maritha; Du Plessis, Charmaine (University of Johannesburg, 2010-12)
    This study is a qualitative analysis of citizen journalists’ blog posts relating to the Gautrain Project in South Africa, with a main focus on the Gautrain’s readiness to commence operations on 8 June 2010 for the 2010 ...
  • Theoretical guidelines for social media marketing 
    Du Plessis, Charmaine (Univiersity of Johannesburg, 2010-07)
    Social media (user-generated content) create many innovative opportunities for those organisations that realise that electronic word of mouth (eWOM) can be powerful in an online environment. eWOM is now considered to ...
  • Measuring media audiences 
    Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Identity, social groups and communication : some frontiers for theory and research 
    Bornman, Elirea (2004)
    The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the ...
  • Questionnaire surveys in media research 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...
  • Emigrasie onder Afrikaners vandag 
    Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    Emigration among Afrikaans-speaking whites today In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period ...
  • Emigration among Afrikaners today 
    Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period has been characterised by an exodus of highly skilled ...
  • International communication : shifting paradigms, theories and foci of interest 
    Madikiza, Lucky; Bornman, Elirea (Unisa Press, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • Measuring media audiences 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • The many faces of globalisation 
    Bornman, Elirea; Schoonraad, Norlé (Unisa Press, 2001)
    Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves ...
  • Struggles of identity in the age of globalisation 
    Bornman, Elirea (Unisa Press, 2003)
    This article explores the intricate interrelationships between discourses on and struggles of identity and the multiple processes associated with increasing globalisation in the modern age. Globalisation is often exclusively ...
  • Emerging patterns of social identification in post-apartheid South Africa 
    Bornman, Elirea (The Society for the Psychological Study of Social Issues, 2010)
    Theorists acknowledge the possibility of multiple group identification where groups are imbedded in hierarchical structures that can change as the environment changes. This article investigates national, subnational, and ...
  • National symbols and nation-building in the post-apartheid South Africa 
    Bornman, Elirea (Elsevier, 2006)
    Since the advent of a new democratic dispensation in South Africa in 1994, the metaphor of the ‘‘Rainbow Nation’’, first coined by Nobel peace laureate Archbishop Desmond Tutu, has become the symbol of peace and ...
  • Patterns of intergroup attitudes in South Africa after 1994 
    Bornman, Elirea (Elsevier, 2011)
    In the heterogeneous South African society, race has become not only the major organizing principle, but also the primary unit of social analysis. The concept “intergroup relations” has consequently predominantly been ...

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