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Browsing Research Outputs (Communication Science) by Issue Date

Browsing Research Outputs (Communication Science) by Issue Date

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  • The importance of IMC in dealing with negative, nongenerated publicity in the organisation 
    Du Plessis, Charmaine (Routledge, 2001)
    This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...
  • The many faces of globalisation 
    Bornman, Elirea; Schoonraad, Norlé (Unisa Press, 2001)
    Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves ...
  • Marketing public relations (MPR): a critical perspective of current literature 
    Du Plessis, Charmaine (Unisa Press, 2002)
    This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...
  • The future of public service broadcasting in South Africa: the need to return to basic principles 
    Fourie, Pieter J. (Unisa Press, 2003)
    In this article it is argued that should the South African public service broadcaster, the South African Broadcasting Corporation (SABC), be expected to play a development and nation-building role in the South African ...
  • Struggles of identity in the age of globalisation 
    Bornman, Elirea (Unisa Press, 2003)
    This article explores the intricate interrelationships between discourses on and struggles of identity and the multiple processes associated with increasing globalisation in the modern age. Globalisation is often exclusively ...
  • Web-based communication: the need for more valuable on-line information 
    Du Plessis, Charmaine (Taylor & Francis, 2004)
    Numerous studies about the Internet have already been conducted or are in the process of being conducted. However, after several years there still is no clear understanding of what form Web-based or on-line communication ...
  • Towards a policy model for community radio broadcasting in Zambia 
    Fourie, Pieter J.; Banda, Fackson (Unisa Press, 2004)
    This article, which is based on a focused synthesis of a range of historical, political, policy, regulatory and other factors, proposes a normative policy model for community radio broadcasting in Zambia. It starts with ...
  • Identity, social groups and communication : some frontiers for theory and research 
    Bornman, Elirea (2004)
    The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the ...
  • Emigration among Afrikaners today 
    Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period has been characterised by an exodus of highly skilled ...
  • Journalism studies : the need to think about journalists’ thinking 
    Fourie, Pieter J. (University of Wisconsin Press, 2005)
    Journalism trainers and educators (with the emphasis on education) should take the criticism against journalism seriously, including the deep-rooted mistrust of journalism, and use it as a point of departure in their ...
  • Emigrasie onder Afrikaners vandag 
    Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    Emigration among Afrikaans-speaking whites today In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period ...
  • The “Africanisation” of communication studies 
    Fourie, Pieter (University of Johannesburg, 2005-07)
  • National symbols and nation-building in the post-apartheid South Africa 
    Unknown author (Elsevier, 2006)
    Symbols such as the Rainbow Nation and new national flag have been hailed worldwide as representative of optimism that the new political dispensation would bring reconciliation and unity in the diverse South African ...
  • National symbols and nation-building in the post-apartheid South Africa 
    Bornman, Elirea (Elsevier, 2006)
    Since the advent of a new democratic dispensation in South Africa in 1994, the metaphor of the ‘‘Rainbow Nation’’, first coined by Nobel peace laureate Archbishop Desmond Tutu, has become the symbol of peace and ...
  • A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective 
    Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)
    This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
  • International Communication: Shifting paradigms, theories and foci of interest 
    Unknown author (Taylor & Francis, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • International communication : shifting paradigms, theories and foci of interest 
    Madikiza, Lucky; Bornman, Elirea (Unisa Press, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • Measuring media audiences 
    Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Measuring media audiences 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Questionnaire surveys in media research 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...

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