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Research Outputs (Communication Science): Recent submissions

Now showing items 61-80 of 106

Precedent predictions and present practice : a stakeholder theory account of safety communication significance for the mining and construction industries of South Africa

Greeff, Wilhelmina Johanna (Communicare : Journal for Communication Sciences in Southern Africa, 2013)

The economic reality of South Africa is that the industries responsible for the greatest contribution to the country’s Gross Domestic Product are also those responsible for the greatest loss of life among their employee ...
The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry.

Greeff, Wilhelmina Johanna (Communicatio: South African Journal for Communication Theory and Research, 2015)

One of the greatest changes organisations in South Africa experienced through the country's democratisation is the introduction of ‘legitimate’ activism in organisational settings. Organisational communication literature ...
Organizational diversity: making the case for contextual interpretivism

Greeff, Wilhelmina Johanna (Equality, Diversity and Inclusion: An International Journal, 2015)

Purpose – The purpose of this paper is to make a case for contextual interpretivism in managing diversity in organizational settings, specifically in its bearing on internal communication, going against the dominating ...
Collaboration, continuity and emergence: Change-orientated from a postmodern strategic communication perspective

Slabbert, Yolandi (Conference proceedings: 7th Biennial conference of the Academy of World Business, Marketing and Management Development, 2016-07-15)

The pressure on organisations to become more global and information intensive and the increasing uncertainty and complexity of the organisational environment have increased the convolution of organisational change. ...
An exploratory study of corporate communication as a strategic organizational function: A proposed model for building organization-stakeholder partnerships.

Slabbert, Yolandi (2014-06-20)

A dominant focus on organizational stakeholders is evident in both the literature and practice as it is argued that the success of organizations is predominantly dependent on stakeholders’ perception of the organization. ...
A new framework for strengthening internal corporate image: A stakeholder-inclusive perspective

Slabbert, Yolandi (Communicatio, 2016-06-20)

The potential influence that internal stakeholders’ image of the organisation could have on external stakeholders’ image of the organisation, is strongly supported in the literature. This research project attempted to ...
Towards contextualising stakeholder relationship indicators for corporate-community relationships

Unknown author (Taylor and Francis & Unisa Press, 2012)

In circumstances that are substantially different from the norm, new ways of thinking about those alternative contexts are necessary. In the context of corporate governance and corporate social investment (CSI) the relationship ...
Challenges in donor-NPO relationships in the context of Corporate Social Investment

van Dyk, Louise Isabel; Fourie, Lynnette Mitzi (Taylor and Francis & Unisa Press, 2015)

The purpose of this article is to highlight challenges in the relationship between corporate donors and recipient NPOs within the context of corporate social investment (CSI) in South Africa and to link the relational ...
A study explicating theoretical aspects of corporate-community relationships in the context of corporate social investment

Fourie, Lynnette; van Dyk, Louise (World Academy of Researchers, Educators and Scholars, 2015)

Poles apart in underlying values, the capitalistic stakeholder theory and the principles of participatory communication for social development are simultaneously present in the communication environment of corporate social ...
Exploring the communication relationship between corporate donors and social development NPO-recipients

van Dyk, Louise Isabel; Fourie, Lynnette Mitzi (Unit for Community Communication of the Department of Communication Science, University of the Free State, 2012)

The complexities in the social development setting in South African are clearly evident from unemployment and poverty statistics, low levels of literacy and education and lacking government response to social ills (CASE ...
A strategic organisation-stakeholder relationship-building model: an external organisational-orientated perspective

Slabbert, Yolandi (2015-10-20)

To fill the gap in existing literature to build organisation-stakeholder relationships (OSRs) and to expand the body of knowledge on the process of OSR building, Slabbert (2012) developed a model that provided a partnership ...
Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image

Slabbert, Yolandi (Sabinet, 2015-12)

It is widely reported in the literature that employees’ image of the organisation has a direct influence on external stakeholders’ image of the organisation. This research attempted to address the need for an approach that ...
An integrated crisis communication framework for strategic crisis communication with the media: A case study on a financial services provider

Slabbert, Yolandi; Barker, R (Communicatio, 2011)

In order for organisations to survive in an ever-changing milieu in the current business environment, sufficient crisis communication and management practices need to be in place to ensure organisational survival. Despite ...
A sequential intergrated sustainable organisation-stakeholder relationship (SISOSR) process for building organisation-stakeholder partnerships: a conceptual framework

Slabbert, Yolandi; Barker, R (Communicare, 2012)

Although the concept ‘organisation-stakeholder relationship (OSR)’ is not new and has been researched extensively in the literature, limited attempts have been made to critically analyse existing viewpoints and propose a ...
TOWARDS A NEW MODEL TO DESCRIBE THE ORGANIZATION-STAKEHOLDER RELATIONSHIP (OSR) BUILDING PROCESS: A STRATEGIC CORPORATE COMMUNICATION PERSPECTIVE

Slabbert, Yolandi (Unisa Press, 2014-03-01)

Successful organizations depend on stakeholder perceptions to address changes in turbulent organizational environments, report on social and environmental impacts of activities, the prevalence of public activism, globalization, ...
Brand storytelling: the case of Coca-Cola's Journey Corporate Website

Du Plessis, Charmaine (2015-10-07)

Brand storytelling is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers. Publishing content no longer includes ...
Academic guidelines for content marketing : research-based recommendations for better practice

Du Plessis, Charmaine (Lupcon Centre for Business Research, 2015-10)

Due to rising interest in sharing brand content online much has been written about using content marketing as part of the company's marketing mix. However, different perspectives of what content marketing entails and how ...
An Exploratory Analysis of Essential Elements of Content Marketing

Du Plessis, Charmaine (Academic Conferences and Publishing International Limited, 2015-07-09)

The term “content marketing” has been used for many years and is still evolving. The idea of creating valuable, relevant and compelling brand content to share in online media, especially social media, as part of the ...
An exploratory Q study of corporate brand identity elements governing corporate brand image formation

Le Roux, Christelle; Du Plessis, Charmaine (Southern Africa Business Review, 2014-12)

Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. ...
Social media branding for meaningful conversations: a message strategy perspective

Du Plessis, Charmaine (IADIS Press, 2014-07-21)

In this paper, the social media branding communication of one of the world's leading brands on a popular social networking site is explored by applying an existing framework for social media message strategies. Although ...

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