Institutional Repository

Normative media theory and the rethinking of the role of the Kenyan media in a changing social economic context

Show simple item record

dc.contributor.advisor Fourie, P. J.
dc.contributor.advisor Owino, Levi Obonyo
dc.contributor.author Ugangu, Wilson
dc.date.accessioned 2013-02-06T12:54:21Z
dc.date.available 2013-02-06T12:54:21Z
dc.date.issued 2013-02-06
dc.identifier.citation Ugangu, Wilson (2013) Normative media theory and the rethinking of the role of the Kenyan media in a changing social economic context, University of South Africa, Pretoria, <http://hdl.handle.net/10500/8606> en
dc.identifier.uri http://hdl.handle.net/10500/8606
dc.description.abstract This thesis, titled “Normative Media Theory and the Rethinking of the Role of the Kenyan Media in a Changing Social Economic Context,” is a theoretical study that discusses the role of normative media theory in shaping and guiding debate on the role of the media and attendant policy making processes in a changing Kenyan social economic context. This is done against the background of acknowledgment of the general state of flux that characterizes normative media theory in a postmodern, globalized and new media landscape. The study thus extensively describes the Kenyan media landscape, with a view to demonstrating how it has and is continuing to be transformed by a variety of developments in the social economic set up of the Kenyan society. In order to provide a theoretical basis for explaining these developments, the study then indulges in an extensive theoretical discussion that presents a synthesis of current arguments in the area of normative media theory. This discussion fundamentally brings to the fore the challenges which characterizes normative media theory in a changing social economic context and therefore the inability of traditional normative theory to account for new developments in the media and society in general. In an attempt to integrate normative media theory and practice, the study then discusses (against the backdrop of theory) the views and opinions of key role players in the Kenyan media landscape, in regard to how they perceive the role of the media. Particular attention is given, inter alia, to matters such as media ownership, media accountability processes, changing media and communication technologies, a changing constitutional landscape, the role of the government in the Kenyan media landscape, the place of African moral philosophy in explaining the role of the media in Kenya, and the growth of local language radio. Finally, on the bases of theory, experiences from other parts of the world and the views of key role players in the Kenyan media landscape, the study presents several normative guidelines on how normative theory and media policy making in Kenya could meet each other, taking into account the changes occasioned by globalization and the new media landscape. These proposals are essentially made to enrich general debate on the role of the media in Kenya, as well as attendant media policy making efforts. en
dc.format.extent 1 online resource (xi, 297 leaves)
dc.language.iso en en
dc.rights University of South Africa
dc.subject.ddc 302.23096762
dc.subject.lcsh Mass media -- Social aspects -- Kenya
dc.subject.lcsh Mass media and globalization -- Kenya
dc.subject.lcsh Mass media and culture -- Kenya
dc.subject.lcsh Communication and culture -- Kenya
dc.subject.lcsh Public interest -- Kenya
dc.subject.lcsh Journalistic ethics -- Kenya
dc.subject.lcsh Mass media -- Political aspects -- Kenya
dc.subject.lcsh Freedom of the press -- Kenya
dc.subject.lcsh Press and politics -- Kenya
dc.title Normative media theory and the rethinking of the role of the Kenyan media in a changing social economic context en
dc.type Thesis en
dc.description.department Communication
dc.description.degree D.Litt. et Phil. (Communication)


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UnisaIR


Browse

My Account

Statistics