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Uncovering Antecedents of Client Retention in the South African Advertising Industry

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dc.contributor.author Jansen van Rensburg, Mari
dc.date.accessioned 2012-10-26T09:49:25Z
dc.date.available 2012-10-26T09:49:25Z
dc.date.issued 2012-10-26
dc.identifier.uri http://hdl.handle.net/10500/6986
dc.description Inaugural lecture of Prof Mari Jansen van Rensburg titled: Uncovering Antecedents of Client Retention in the South African Advertising Industry, delivered on 17 July 2012 en
dc.subject Client retention; customer retention; advertising industry; inaugural lecture; en
dc.subject customer loyalty; customer satisfaction; en
dc.title Uncovering Antecedents of Client Retention in the South African Advertising Industry en
dc.type Inaugural Lecture en


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