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Uncovering Antecedents of Client Retention in the South African Advertising Industry

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Title: Uncovering Antecedents of Client Retention in the South African Advertising Industry
Author: Jansen van Rensburg, Mari
Description: Inaugural lecture of Prof Mari Jansen van Rensburg titled: Uncovering Antecedents of Client Retention in the South African Advertising Industry, delivered on 17 July 2012
URI: http://hdl.handle.net/10500/6986
Date: 2012-10-26
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