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Advertising agency appointment : approaches taken by South African advertisers

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Title: Advertising agency appointment : approaches taken by South African advertisers
Author: Jansen van Rensburg, Mari; Venter, P.; Strydom, J.
URI: http://hdl.handle.net/10500/4023
Date: 2010
Citation: Jansen van Rensburg, M., Venter, P. & Strydom, J. 2010. Advertising agency appointment : approaches taken by South African advertisers, South African Business Review, vol. 14, no. 4, pp. 1-26.


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