A challenge faced by most heads of academic departments around the world is to manage the adoption and use of appropriate learning technologies in order to support the department’s learning offerings to students. Earlier ...

The University of South Africa (Unisa) is one of the world‟s largest „mega universities‟ with a population of more than 250,000 students. The Department of Marketing and Retail Management (DMRM) is one of six academic ...

The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer ...

The study was sparked by the observation that similar firms, faced with a similar situation and seemingly applying similar market strategies may achieve very different degrees of success. The question was whether the market ...

With the remarkable growth and economic contributions of the services industry, companies are finding that they need to focus on service to keep up with rising customer expectations and to compete effectively. Thus excellent ...

A challenge faced by the Chair of the Department of Marketing and Retail Management, an academic department within the University of South Africa, is to adopt and manage appropriate learning technologies to support the ...

Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual ...