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Browsing School of Management Sciences by Author "Mentz, Hendrik"

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Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa

Mentz, Hendrik (2011-02)

This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN and Cell C) amongst principal estate agents registered with the Estate Agency Affairs Board in Gauteng. ...

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