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Browsing International Retail and Marketing Review by Author "Cant, Mike"

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Browsing International Retail and Marketing Review by Author "Cant, Mike"

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  • Cant, Mike (International Retail and Marketing Review, 2008)
    Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do ...

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