Institutional Repository

Browsing International Retail and Marketing Review by Title

Browsing International Retail and Marketing Review by Title

Sort by: Order: Results:

  • Effects of web experience factors on virtual retail purchase preferences 
    Lorenzo, Carlota; Constantinides, Efthymios; Gómez-Borja, Miguel Angel (International Retail and Marketing Review, 2009-05)
    This article examines the effects of different elements of the Web Experience (WE) on the buying behaviour of virtual consumers, specifically on the choice of the online retail vendor. The purpose of the study is to ...
  • Emerging trends in retail pricing practice : implications for research 
    Levy, Michael; Grewal, Dhruv; Kopalle, Praveen; Hess, James (International Retail and Marketing Review, 2007)
    This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...
  • Evaluating the usability of an academic marketing department's website from a marketing student's perspective 
    Du Toit, Michael; Bothma, Cornelius, H. (International Retail and Marekting Review, 2009-05)
    Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...
  • Finding sources of brand value : developing a stakeholder model of brand equity 
    Jones, Richard (International Retail and Marketing Review, 2008)
    This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess ...
  • Information privacy issues : implications for direct marketing 
    Jordaan, Yolanda (International Retail and Marketing Review, 2007)
    While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...
  • Loyalty in wine retailing : a multi-dimensional model 
    Rundle-Thiele, Sharyn (International Retail and Marketing Review, 2007)
    This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...

Search UnisaIR


Browse

My Account