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Showing 4 out of a total of 4 results for community: Department of Business Management.
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The role of social media as an information source in the decision making of students when selecting a university
Fourie, Letitia Engela
(
2015-05
)
The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa
Van Niekerk, Claudette
(
2014-12
)
A framework for determining the adoption of new services in the South African mobile telecommunications market
Smith, Neil Wesley
(
2019-02
)
A content analysis of user-generated content of the seven original equipment manufacturer brands in South Africa
Van Heerden, Magdalena Sophia
(
2020-06
)
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Author
Fourie, Letitia Engela (1)
Smith, Neil Wesley (1)
Van Heerden, Magdalena Sophia (1)
Van Niekerk, Claudette (1)
Subject
Consumer behaviour (4)
South Africa (4)
Marketing (2)
Social media (2)
384.5440968 (1)
647.940688 (1)
658.83420968 (1)
658.8720968 (1)
Accommodation establishments (1)
Automotive industry (1)
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Date Issued
2014 (1)
2015 (1)
2019 (1)
2020 (1)
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Yes (4)