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Browsing Department of Business Management by Author "Nell, Corinne"

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Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in Tshwane

Nell, Corinne (2013-02)

This research study aims to obtain a holistic view of the area of store atmospherics, which forms part of the retail industry. A consumer-centred response approach was followed. Store atmospherics and its influence ...

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