http://hdl.handle.net/10500/182 2013-05-24T20:07:09Z http://hdl.handle.net/10500/5464 Measuring media audiences Bornman, Elirea Fourie, P.J. This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the information required are firstly discussed. The instruments for measuring media audiences such as social surveys, diaries and various metering devices are furthermore discussed. It furthermore entails a critical reflection on the various audience measurement practises for the measurement of television, radio, newspaper, internet and outdoor media audiences. Attention is furthermore given to audience measurement practises in South Africa, in particular to the work of the South African Advertising Research Foundation (SAARF) and their various audience measurement initiatives such as SAARF AMPS®, SAARF TAMS® and SAARF RAMS® are furthermore discussed. The chapter furthermore gives attention to the challenges to audience measurement due to ongoing technological development. 2009-01-01T00:00:00Z http://hdl.handle.net/10500/5400 International communication : shifting paradigms, theories and foci of interest Madikiza, Lucky; Bornman, Elirea This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global communication in the world of today. Attention is firstly given to the current nature, impact and implications of global communication in the first decade of the 21st century as well as shift in emphases in the (sub)discipline of International Communication. A critical overview is then given of discourses on the free flow of information, modernisation theory, dependency theory, the structural theory of imperialism, world system theory, hegemony, political economy, critical theory, the public sphere, cultural studies, the information society and globalisation. Since many of these paradigms have been borrowed or taken over from Media Studies, International Relations or other (sub)disciplines, attention is given specifically to their application in theorising international communication. The article concludes with a critical overview of the current state of the art with regard to the body of theory in International Communication. 2007-01-01T00:00:00Z http://hdl.handle.net/10500/5392 Measuring media audiences Bornman, Elirea This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the information required are firstly discussed. The instruments for measuring media audiences such as social surveys, diaries and various metering devices are furthermore discussed. It furthermore entails a critical reflection on the various audience measurement practises for the measurement of television, radio, newspaper, internet and outdoor media audiences. Attention is furthermore given to audience measurement practises in South Africa, in particular to the work of the South African Advertising Research Foundation (SAARF) and their various audience measurement initiatives such as SAARF AMPS®, SAARF TAMS® and SAARF RAMS® are furthermore discussed. The chapter furthermore gives attention to the challenges to audience measurement due to ongoing technological development. 2009-01-01T00:00:00Z http://hdl.handle.net/10500/5391 Identity, social groups and communication : some frontiers for theory and research Bornman, Elirea The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the contextual framework for this article. It firstly explores the development of theorising and research on identity in a sister discipline of Communication Science, namely Psychology, and specifically the development of social identity theory that acknowledges the vital role of social groups in identity processes. It furthermore explores how some subdisciplines of Communication Science deal with identity issues and, more specifically, with the role of social identities in communication-related phenomena. An alternative theoretical framework for the study of communication and identity is discussed. Finally, attention is given to the way that processes associated with identity could influence communication-related phenomena and could be incorporated in theorising and research within various subdisciplines of Communication Science. 2004-01-01T00:00:00Z