Branding Ethiopia : opportunities and challenges

Getu Kebede Kidane

dc.contributor.advisor	Visser, J. H.
dc.contributor.author	Getu Kebede Kidane
dc.date.accessioned	2011-05-05T08:41:10Z
dc.date.available	2011-05-05T08:41:10Z
dc.date.issued	2011-05-05
dc.identifier.uri	http://hdl.handle.net/10500/4153
dc.description	MBL 3 Research Report
dc.description.abstract	Countries have engaged in branding themselves to set right their image in the global arena. The research will be useful to the government of Ethiopia to see how it can approach the Branding Ethiopia endeavour and learn from other countries' experience cited in this research.	en
dc.format.extent	1 online resource (xi, 145 pages) : illustrations (mostly color), photographs
dc.language.iso	en	en
dc.subject	Country branding	en
dc.subject	Ethiopia	en
dc.subject	Place branding	en
dc.subject	Branding	en
dc.subject	Branding	en
dc.subject	Country branding	en
dc.subject	Ethiopia	en
dc.subject	Branding Ethiopia	en
dc.subject	Place branding	en
dc.subject	Destination branding	en
dc.subject	Marketing	en
dc.subject	Image	en
dc.subject	Foreign direct investment	en
dc.subject	Growth and transformation	en
dc.subject	Tourism	en
dc.subject	Poverty reduction	en
dc.subject.ddc	658.8270963
dc.subject.lcsh	Branding (Marketing) -- Ethiopia	en
dc.subject.lcsh	Marketing -- Management -- Ethiopia	en
dc.title	Branding Ethiopia : opportunities and challenges	en
dc.type	Research Report	en
dc.description.department	Graduate School of Business Leadership
dc.description.degree	M. B. L.