Towards a corporate social responsibility communication framework : a responsible leadership perspective in FTSE4GOOD organisations

Abstract

This study addresses the evolving landscape of Corporate Social Responsibility (CSR) communication within organisations and its intricate connection to responsible leadership. As stakeholder expectations undergo dynamic shifts, responsible leaders recognise the imperative to adapt and enhance CSR communication strategies. This research aims to scrutinise the need for a nuanced comprehension of CSR communication through the lens of responsible leadership. An integrative leadership framework (ILF) for CSR communication will be crafted to encapsulate the distinctive attributes of responsible leadership. The study, utilising a dual-phased survey research approach, encompasses a webbased quantitative survey and qualitative one-on-one interviews. The findings emphasise that leaders should create a supportive and inspiring workplace by valuing active listening, collaboration, and empathy. Intrinsic value is crucial for sustainable growth and eco-friendly practices. Meritocracy is important for selecting capable individuals, and ethical behaviour by executives shapes organisational culture. Aligning individual and organisational goals is beneficial, and organisations must maintain credibility by aligning their actions with their intentions. Targeting organisations on the FTSE4Good UK Index as of February 2020, this research aspires to contribute insights into optimising sustainable stakeholder relationships through the synthesis of CSR communication and responsible leadership principles.

Hierdie studie spreek die ontwikkelende landskap van korporatiewe sosiale verantwoordelikheid (KSV) kommunikasie in organisasies aan en die ingewikkelde verband met verantwoordelike leierskap. Terwyl belanghebbende verwagtinge dinamiese veranderinge ondergaan, erken verantwoordelike leiers die noodsaak om KSV-kommunikasiestrategieë aan te pas en te verbeter. Hierdie navorsing beoog om die behoefte aan 'n genuanseerde begrip van KSVkommunikasie deur die lens van verantwoordelike leierskap te ondersoek. 'n integratiewe leierskapsraamwerk vir KSV-kommunikasie sal ontwikkel word om die kenmerkende eienskappe van verantwoordelike leierskap te omvat. Deur die gebruik van 'n dubbelgefaseerde opname navorsingsbenadering, behels die studie 'n webgebaseerde kwantitatiewe opname en kwalitatiewe een-op-een onderhoude. Deur organisasies op die FTSE4GOOD UK-Indeks te teiken, vanaf Februarie 2020, hoop hierdie navorsing om insigte te lewer oor die optimalisering van volhoubare belanghebbende-verhoudings deur die sintese van KSVkommunikasie en verantwoordelike leierskap beginsels.

Bíonn an staidéar seo ag plé leis an timpeallacht ag athrú de réir a chéile i dtaobh Cumhacht Feidhmiúcháin Shóisialta Corparáideach (CSR) in aonaid agus a nasc éigin le ceannaireacht freagrach. Agus go mbíonn súil shaghas éagsúil ag lucht leasmhara, glacann ceannairí freagrach leis an riachtanas chun a bheith príobháideach agus chun a ghníomhartha cumhachta a fheabhsú. Tá sé mar aidhm leis an taighde seo an riachtanas do thuiscint na cumarsáide CSR a scrúdú tríd an tsúil a choinneáil ar cheannaireacht freagrach. Cruthófar Feachtas Ceannaireachta Integraithe (ILF) do chumarsáid CSR chun na sainrialacha speisialta de cheannaireacht freagrach a chur i gcrích. Beidh an staidéar, ag baint úsáide as cur chuige taighde da-pháirtíochta, ag an am céanna, suirbhé cuantach ar líne agus agallaimh cainte aonair. Ag díriú ar eagraíochtaí atá ar Indéacs FTSE4Good na Ríochta Aontaithe, mar a bhí i mí Feabhra 2020, tá sé mar aidhm leis an taighde seo léargas a thabhairt ar conas caidreamh inbhuanaithe a fhorbairt le leasmhacht idirghníomhach agus prionsabail ceannaireachta freagracha a chur i gcomhar le chéile.