This study addresses the evolving landscape of Corporate Social Responsibility
(CSR) communication within organisations and its intricate connection to
responsible leadership. As stakeholder expectations undergo dynamic shifts,
responsible leaders recognise the imperative to adapt and enhance CSR
communication strategies. This research aims to scrutinise the need for a
nuanced comprehension of CSR communication through the lens of responsible
leadership. An integrative leadership framework (ILF) for CSR communication will
be crafted to encapsulate the distinctive attributes of responsible leadership. The
study, utilising a dual-phased survey research approach, encompasses a webbased
quantitative survey and qualitative one-on-one interviews. The findings
emphasise that leaders should create a supportive and inspiring workplace by
valuing active listening, collaboration, and empathy. Intrinsic value is crucial for
sustainable growth and eco-friendly practices. Meritocracy is important for
selecting capable individuals, and ethical behaviour by executives shapes
organisational culture. Aligning individual and organisational goals is beneficial,
and organisations must maintain credibility by aligning their actions with their
intentions. Targeting organisations on the FTSE4Good UK Index as of February
2020, this research aspires to contribute insights into optimising sustainable
stakeholder relationships through the synthesis of CSR communication and
responsible leadership principles.
Hierdie studie spreek die ontwikkelende landskap van korporatiewe sosiale
verantwoordelikheid (KSV) kommunikasie in organisasies aan en die
ingewikkelde verband met verantwoordelike leierskap. Terwyl belanghebbende
verwagtinge dinamiese veranderinge ondergaan, erken verantwoordelike leiers
die noodsaak om KSV-kommunikasiestrategieë aan te pas en te verbeter. Hierdie
navorsing beoog om die behoefte aan 'n genuanseerde begrip van KSVkommunikasie
deur die lens van verantwoordelike leierskap te ondersoek. 'n
integratiewe leierskapsraamwerk vir KSV-kommunikasie sal ontwikkel word om
die kenmerkende eienskappe van verantwoordelike leierskap te omvat. Deur die
gebruik van 'n dubbelgefaseerde opname navorsingsbenadering, behels die
studie 'n webgebaseerde kwantitatiewe opname en kwalitatiewe een-op-een
onderhoude. Deur organisasies op die FTSE4GOOD UK-Indeks te teiken, vanaf
Februarie 2020, hoop hierdie navorsing om insigte te lewer oor die optimalisering
van volhoubare belanghebbende-verhoudings deur die sintese van KSVkommunikasie
en verantwoordelike leierskap beginsels.
Bíonn an staidéar seo ag plé leis an timpeallacht ag athrú de réir a chéile i dtaobh
Cumhacht Feidhmiúcháin Shóisialta Corparáideach (CSR) in aonaid agus a nasc
éigin le ceannaireacht freagrach. Agus go mbíonn súil shaghas éagsúil ag lucht
leasmhara, glacann ceannairí freagrach leis an riachtanas chun a bheith
príobháideach agus chun a ghníomhartha cumhachta a fheabhsú. Tá sé mar
aidhm leis an taighde seo an riachtanas do thuiscint na cumarsáide CSR a scrúdú
tríd an tsúil a choinneáil ar cheannaireacht freagrach. Cruthófar Feachtas
Ceannaireachta Integraithe (ILF) do chumarsáid CSR chun na sainrialacha
speisialta de cheannaireacht freagrach a chur i gcrích. Beidh an staidéar, ag baint
úsáide as cur chuige taighde da-pháirtíochta, ag an am céanna, suirbhé cuantach
ar líne agus agallaimh cainte aonair. Ag díriú ar eagraíochtaí atá ar Indéacs
FTSE4Good na Ríochta Aontaithe, mar a bhí i mí Feabhra 2020, tá sé mar aidhm
leis an taighde seo léargas a thabhairt ar conas caidreamh inbhuanaithe a
fhorbairt le leasmhacht idirghníomhach agus prionsabail ceannaireachta
freagracha a chur i gcomhar le chéile.
