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Theses and Dissertations (Business Management)
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Showing 10 out of a total of 10 results for collection: Theses and Dissertations (Business Management).
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The role of social media as an information source in the decision making of students when selecting a university
Fourie, Letitia Engela
(
2015-05
)
A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products
Manley, Leanne Lauren
(
2013-06
)
Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in Tshwane
Nell, Corinne
(
2013-02
)
An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane
Sephapo, Catherine Mpolokeng
(
2016-04
)
The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa
Van Niekerk, Claudette
(
2014-12
)
Exploring the factors that influence consumer loyalty towards a retail clothing store in Gauteng
Du Toit, Michael
(
2013-02-27
)
Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry
Hefer, Yolande
(
2013-04-22
)
Emotive reactions to the consumer education project of the South African dairy industry
Yao, Valery Yao
(
2013-09
)
Consumer behaviour typology of members of health and fitness centres
Reeler, Rachelle Tanith
(
2019-02
)
A framework for determining the adoption of new services in the South African mobile telecommunications market
Smith, Neil Wesley
(
2019-02
)
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Author
Du Toit, Michael (1)
Fourie, Letitia Engela (1)
Hefer, Yolande (1)
Manley, Leanne Lauren (1)
Nell, Corinne (1)
Reeler, Rachelle Tanith (1)
Sephapo, Catherine Mpolokeng (1)
Smith, Neil Wesley (1)
Van Niekerk, Claudette (1)
Yao, Valery Yao (1)
Subject
Consumer behaviour (10)
Consumer behavior -- South Africa -- Pretoria (3)
Marketing (3)
South Africa (3)
Consumers' preferences -- South Africa -- Pretoria (2)
Decision-making process (2)
Retail industry (2)
Retailers (2)
Social media (2)
Stores, Retail -- South Africa -- Pretoria (2)
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Date Issued
2013 (5)
2019 (2)
2014 (1)
2015 (1)
2016 (1)
Has File(s)
Yes (10)