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Department of Business Management: Recent submissions

Now showing items 261-280 of 688

Driepootpotverhaalbemarkingsmodel vir Kleindorpse Toerismebestemmings

De Beer, Matthys Andries (2020-01)

The problem investigated in this study is the lack or poor use of local stories by destination managers in the marketing of their destinations. This neglect of the potential use of local stories limits the potential market ...
Antecedents and consequences of corporate social responsibility awareness: consumers in the mobile telecommunications sector in Harare, Zimbabwe

Chufama, Maxwell (2019-11)

The study was conducted in Harare as regards Zimbabwe’s mobile telecommunications sector, examining the influence of a selected factors on consumers’ awareness of corporate social responsibility (CSR) and the effects that ...
Factors influencing marketing strategy formulation for small and medium enterprises in Polokwane

Phokwane, Legodi Cedric (2020-01)

The aim of the study was to investigate the factors influencing marketing strategy formulation for small and medium enterprises (SMEs) in Polokwane. SMEs, worldwide, are regarded as the cornerstone for economic development. ...
Consumer behaviour typology of members of health and fitness centres

Reeler, Rachelle Tanith (2019-02)

Consumers are an important part of business and understanding their behaviour, wants, and needs plays a vital role in the success of any business. This study focussed on the health and fitness industry in South Africa ...
Social interactions shaping strategy - a case study at two small South African private higher education institutions

Bezuidenhout, Gerhard (2020-02)

This study was conducted to address a distinct lack of knowledge regarding strategizing as a function of social interaction. Social researchers like Critchley contend that an organisation should essentially be regarded as ...
The use of market segmentation theory in practice: business-to-business marketing practitioners' perspectives

Visser, Johannes Hendrik (2020-05)

The reality of a so-called theory/practice divide between what the academic world research and teach and how it is applied by practitioners has existed for decades. Academics commented about the practical applicability of ...
Perceptions on the role of locally owned small, medium and micro enterprises in the economic development of Rustenburg, South Africa

Chiromo, Samuel John (2018-07)

The primary objective of this study was to investigate the perceptions on the role of locally owned small, medium and micro enterprises (SMMEs) in the economic development of Rustenburg, South Africa. The study was motivated ...
Adopting green information and communication technology: barriers for South African small and medium enterprises

Bok, Elizma Sharee (2019-12)

Green information and communication technology (ICT) is viewed as a pioneering initiative that plays a key role in reducing the negative impact of ICT on the environment. The research problem of the study was the low green ...
The role of governance structures, ownership models and organising models in mitigating corporate governance problems of state-owned enterprises

Adebayo, Adeyemi (2020-01)

Many of the countries all over the world, with different experiences, own state-owned enterprises (SOEs). Even though these enterprises are useful socioeconomic policy instruments, evidence from most of these countries ...
A regional analysis of institutional framework on capital market behaviour: evidence from Selected African Countries

Aregbeshola, Rafiu Adewale (Nigerian Economic Society Nigerian Journal of Economic and Social Studies, Volume 61, No. 2, 2019, 2019)

The strategic importance of capital market development in contemporary economic structures cannot be overemphasized. Various documented studies have buttressed the quintessential indispensability of a developed domestic ...
Top management strategising practices and thinking style: a case study of a South African retailer

Kekana, Ervine Selati Litlhokoe (2019-02)

“We tend to think of the mind of an organisation residing in the … top management …but… [strategic] intelligence is not organised in a centralised structure but much more like a beehive of small simple components… ” Kevin ...
The strategising roles of public sector middle managers

Surju, Junitha; De Metz, N.; Davis, Annemarie (AOSIS, 2020)

Orientation: Whilst research on middle managers has increased considerably, research on the role of middle managers in the public sector context remains a rich context for exploring strategising. Research purpose: The ...
Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe

Munongo, Shallone (2019-06)

The study investigated the effects of social media on mobile money adoption in South Africa and Zimbabwe. The main gap identified in empirical literature is the omission of social media use in technology adoption models ...
The relationship between CEO remuneration and company performance in South African state-owned entities

Bezuidenhout, Magdalena Louise (2016-11)

Orientation: Over the years, the increase in executive remuneration in both the private sector and state-owned entities (SOEs) has been the subject of intense discussions. The poor performance of some SOEs with highly ...
Customer relationship value in the business-to-business railway market of Southern Africa

Botha, Noanne (2019-11)

This study involves establishing imperative customer relationship value antecedents and mediators within the business-to-business (B2B) railway industry of Southern Africa and determining whether these relationship value ...
Emotional antecedents of customer loyalty in the formal retail industry of South Africa

Yao, Valery Yao (2019-05)

Despite its substantial growth and contribution to the economy of the country, the South African retail industry is faced with various challenges, including customers’ changing buying habits and expectations, the evolution ...
A framework for determining the adoption of new services in the South African mobile telecommunications market

Smith, Neil Wesley (2019-02)

The aim of this study was to determine the key factors which explain the adoption of mobile data services in South Africa and incorporate them into an explanatory framework that can be used to indicate whether a new mobile ...
Personal branding and career success : an empirical investigation

Coetzer, Esme (2018-11)

Knowledge about personal branding, the development and sustaining of a personal brand and the link between personal branding and career success did not exist in a scientifically structured manner. The purpose of this ...
The management of security officer's performance within a private security company in Gauteng

Horn, Heather Elizabeth (2019-01)

This study was undertaken to investigate whether there is a performance management system within the security industry, applicable specifically to Security Officers. To investigate which performance factors, apply to ...
Internationalisation theories and outward Foreign Direct Investment: the case of South African multinational firms

Sibindi, Mkhululi (2019-07)

This study critically explores the link between internationalisation theories and outward foreign direct investment (FDI) – a linkage which is well documented in the literature. Numerous studies have established that the ...

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