Using social media for branding

dc.contributor.author	Du Plessis, Charmaine
dc.date.accessioned	2017-11-20T14:17:59Z
dc.date.available	2017-11-20T14:17:59Z
dc.date.issued	2017-01-02
dc.identifier.citation	Du Plessis, Charmaine. 2017. Using Social Media for Branding in Media Studies Volume 4 Mediated Communication Today, edited by Pieter Fourie, Juta, Sandowne, pp 349 - 377.	en
dc.identifier.issn	978148511579
dc.identifier.uri	http://hdl.handle.net/10500/23375
dc.description	Chapter 12, Media Studies Volume 4, Mediated Communication Today	en
dc.description.abstract	At the end of this chapter, you should be able to: ●show your understanding of the importance of social media branding ●explain the generic phases of a social media strategy ●list how social media content can be enhanced to stand out ●describe the role of social media influencers in a social media strategy ●● explain the value of social media monitoring as part of crisis management in social media.	en
dc.publisher	Juta	en
dc.relation.ispartofseries	Media Studies;4
dc.subject	social media, social media branding, content strategy, content marketing, social media strategy	en
dc.title	Using social media for branding	en
dc.type	Book chapter	en
dc.description.department	Communication Science	en