Nkandla: the unexplored frontier for heritage tourism to Zululand, South Africa

Abstract

In recent times, the notion of culture and heritage tourism has been attaining greater importance due to economic aspects related to it as well as and more importantly, to a sustainable approach. Tourism development requires community involvement and will ultimately improve the quality of life in the community in a way which is measurable by both individual and impartial pointers. This article considers the potential to position Nkandla as a tourism destination. Findings propose that tourism sustainability is possible if Nkandla offers authentic educational and experiential value; collaborations are managed between managing authorities, commercial enterprises in proximity and the community; and partnerships are built around mutual beneficial relationships that balance revenues, conservation and economic development. This article highlight key value propositions offered by the destination and proposes some marketing guidelines.