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Browsing Research Outputs (Graduate School of Business Leadership (SBL)) by Subject "value propositions"

Browsing Research Outputs (Graduate School of Business Leadership (SBL)) by Subject "value propositions"

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  • Jansen van Rensburg, Mari (African Journal of Hospitality, Tourism and Leisure, 2016-05)
    In the digital age travellers have more choices and are better informed. This conceptual paper considers the evolution of business models in the travel industry and evaluates the value propositions offered by traditional ...

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