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Browsing Research Outputs (Graduate School of Business Leadership (SBL)) by Subject "research"

Browsing Research Outputs (Graduate School of Business Leadership (SBL)) by Subject "research"

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  • The Prevalence of Market Segmentation Research in the Tourism Industry in Africa 
    Visser, Hennie (African Journal of Hospitality, Tourism and Leisure, 2021-06)
    Despite the benefits that market segmentation could provide to marketers, it is uncertain to what extend market segmentation research informs decisions about marketing strategy in the tourism industry in Africa. The purpose ...
  • Research and Innovation – the drivers of economic development 
    Nicolaides, Angelo (African Journal of Hospitality, Tourism and Leisure, 2014)
    Research and development are critical fueling innovation and national development and economic growth, but there also needs to be apolitical will to succeed. Furthermore there must be a strong synergy between academia and ...

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