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Browsing Graduate School for Business Leadership by Subject "Image"

Browsing Graduate School for Business Leadership by Subject "Image"

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  • Branding a country : the case of Zimbabwe 
    Gumpo, Sibonokuhle (University of South Africa, 2005)
    ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. ...
  • Branding Ethiopia : opportunities and challenges 
    Getu Kebede Kidane (2011-05-05)
    Countries have engaged in branding themselves to set right their image in the global arena. The research will be useful to the government of Ethiopia to see how it can approach the Branding Ethiopia endeavour and learn ...

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